At the time of writing this on April 11, many real estate agents are being told that their business is not essential due to COVID-19. As a result, real estate agents who traditionally relied on referrals are being forced to adapt to be able to survive.
Even though we have been repeatedly warned by people such as Bill Gates about a Pandemic, I never would have imagined the world could change so quickly. Yet, real estate agents are being forced to accept their new reality or give up their career.
Many real estate agents are reducing their marketing and have given up in the hopes that the coronavirus will simply “go away” in the upcoming months. However, in these moments of uncertainty, it is more important than ever to be able to change and adapt with the times.
Here are 5 things that real estate agents can do to thrive during the crisis:
Companies such as StreetEasy and Zillow offer 3d Home Tours which allow agents to take 360 degree photos and do showings on their phone.
However, real estate agents do not need these softwares to do a virtual showing. It is possible to do a virtual showing through softwares such as Zoom, Skype or FaceTime.
Posting On Social Media
Another way which real estate agents can thrive is through posting on platforms such as LinkedIn, Facebook, Instagram, Twitter, and YouTube. As more consumers are online, many more people are spending time on YouTube and other social medias. Making video posts talking about your background in real estate and the unique strategies that you implement to help someone get a home sold fast can help build up your brand as a real estate agent during this time.
It is important to keep people on the platform you are on and social media such as LinkedIn will reward you with more views for posting videos directly onto LinkedIn rather than posting a YouTube video link.
Taking time to understand how to post on each individual platform can help you get a lot of leads from your current network. On LinkedIn, posting videos and articles can help establish you as a leader in your field.
As many people are at home, people are more likely to be using their phones and available to answer the phone. If you learn how to cold call and understand people in this pandemic you can still generate a lot of leads.
Many real estate agents do not use Facebook and Instagram Live whichcan help you reach a your friends and followers and engage with them. As Facebook and Instagram Live is still a new feature, it is possible to get a large audience if you do livestreams daily and engage with your audience by asking questions. With Twitter, it is possible to go live within the platform as well and do a Q&A about the process of buying homes.
Online Lead Generation
In order to bring more leads into your pipeline right now, it is possible to reach people at half the cost using online lead generation. Facebook and Instagram tend to be more cold due to various targeting options being removed in August 2019.
However, YouTube and Google ads allow you to target people who were actively searching about real estate and create an ad specifically about their city. LinkedIn ads are the most expensive and the most warm as LinkedIn has advanced targeting options and the average income of LinkedIn users is much higher than traditional social media networks such as Facebook.
There are many creative ways to add leads if you know where to look. Reach out to me on LinkedIn and let me introduce some other methods to help add more leads to your pipeline. We can get through this!