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Press Release As an agency specialized in legal marketing and PR, Sowa Marketing Agency keeps criminal justice lawyers well informed on emerging media and messaging trends that could significantly impact their firms. As 2024 approaches, we foresee some key PR shifts that every defense lawyer and prosecutors’ office must prepare for in order to compete…

Effective Press Releases Great press releases have important elements that make them effective. These elements include headings, body paragraphs, and boilerplates. Even though boilerplates may be overlooked by those new to issuing press releases, they play a crucial role. It’s essential not to send out a press release without a great boilerplate. A great press…

In today’s digital age, where information is readily accessible and news spreads at lightning speed, press releases remain an essential tool for organizations to effectively communicate their message to the world. While some may argue that press releases are outdated in the era of social media and instant news updates, their value cannot be underestimated.…